We’re terribly behind on this one, but we thought we’d link to The Tennesseean’s interview with Derek about the reasons behind FreeDerekWebb.com and how it fits into his strategy. As they’re just about to the 60,000-download mark—or that’s where they were on Monday night when Derek showed Bryan and I the results—I’d say that it’s been successful … because sales of Mockingbird have increased.

For INO Records President Jeff Moseley, the word-of-mouth buzz that the giveaway has generated is as interchangeable as cold hard cash at this point in Webb’s career.

“This is emotional, relational currency that we’re trading for an album, as opposed to dollars and cents,” Moseley said. “We think ultimately that will turn into some type of monetary value.”

Absolutely.